Growth Lead – Consumer Lifecycle Management
Application Form
Growth Lead – Consumer Lifecycle Management Application Form
Role: Growth Lead – Consumer Lifecycle Management
Function: Growth / Product Marketing
Location: Mumbai / Bangalore
Type: Full-time
Compensation: Competitive compensation with the backing of a large-scale ecosystem
Industry: Consumer AI
About Company
The company is building the AI layer for Bharat at India-scale. Backed by partnerships with global tech leaders like Meta and Google, it creates AI that serves the entire Indian user base—across languages, contexts, and daily needs.
The company combines deep India-first AI capability with unmatched India-scale distribution. Its platform-and-product stack is engineered from day one for 100M+ users and 1B-ready constraints on latency, cost, reliability, and safety.
The culture emphasises engineering excellence, strong collaboration, and tangible impact across sectors that matter to India.
Position Overview
As Growth Lead for the company's Consumer Lifecycle Management function, you will own the post-install funnel from onboarding through deep activation and long-term retention. You will design and run a rigorous experimentation engine, optimise High-Value Actions (HVAs) across user lifecycle stages, and collaborate with Product, Personalisation, and Analytics teams to drive measurable DAU/MAU growth at India scale.
Role & Responsibilities
- Diagnose and optimise the post-install lifecycle funnel (onboarding → activation → retention), identifying drop-offs and designing targeted interventions
- Analyse and optimise High-Value Actions (HVAs) across user lifecycle segments to improve adoption rates at each stage
- Design next-best-action logic for user journeys in close collaboration with Personalisation and Product teams
- Own the end-to-end experimentation pipeline: experiment design standards, pre-committed decision rules, and the hypothesis → test → decision loop
- Track and report on North Star metrics (DAU/MAU, engagement depth) and key funnel metrics (D1/D3/D7/D14/D30 retention, onboarding %, HVA adoption rate)
- Prepare and present weekly business review learnings, coordinating inputs across Product, Analytics, GTM, and Research
- Automate learning loops and build dashboards that give the pod real-time visibility into experiment outcomes and funnel health
Must Have Criteria
- 4–8 years of experience in growth lifecycle roles
- Demonstrated experience optimising activation or retention funnels at a B2C product with 10M+ MAU in India
- Built or refined behavioural lifecycle models (stage classification, engagement cohorts)
- Run 50+ structured experiments with proper statistical rigour
- Hands-on experience with experimentation platforms: GrowthBook, Optimizely, or Statsig
- Hands-on experience with engagement tools: CleverTap, MoEngage, or Braze
- SQL-fluent
Nice to Have
- Experience with non-metro / vernacular audiences in India
- Prior experience at Swiggy, Dream11, or a comparable high-scale Indian consumer app
What We Offer
- Opportunity to build lifecycle growth systems for one of India's most ambitious consumer AI products
- High-ownership, startup-like execution within a large-scale distribution ecosystem
- Direct impact on metrics that matter—DAU/MAU, retention, HVA adoption—at 100M+ user scale
- Fast iteration loops, small pods, and strong cross-functional collaboration
- Competitive compensation with the backing of a large-scale ecosystem
Apply Now
Share your details below to apply for this job.
Job Description
Role: Growth Lead – Consumer Lifecycle Management
Function: Growth / Product Marketing
Location: Mumbai / Bangalore
Type: Full-time
Compensation: Competitive compensation with the backing of a large-scale ecosystem
Industry: Consumer AI
About Company
The company is building the AI layer for Bharat at India-scale. Backed by partnerships with global tech leaders like Meta and Google, it creates AI that serves the entire Indian user base—across languages, contexts, and daily needs.
The company combines deep India-first AI capability with unmatched India-scale distribution. Its platform-and-product stack is engineered from day one for 100M+ users and 1B-ready constraints on latency, cost, reliability, and safety.
The culture emphasises engineering excellence, strong collaboration, and tangible impact across sectors that matter to India.
Position Overview
As Growth Lead for the company's Consumer Lifecycle Management function, you will own the post-install funnel from onboarding through deep activation and long-term retention. You will design and run a rigorous experimentation engine, optimise High-Value Actions (HVAs) across user lifecycle stages, and collaborate with Product, Personalisation, and Analytics teams to drive measurable DAU/MAU growth at India scale.
Role & Responsibilities
- Diagnose and optimise the post-install lifecycle funnel (onboarding → activation → retention), identifying drop-offs and designing targeted interventions
- Analyse and optimise High-Value Actions (HVAs) across user lifecycle segments to improve adoption rates at each stage
- Design next-best-action logic for user journeys in close collaboration with Personalisation and Product teams
- Own the end-to-end experimentation pipeline: experiment design standards, pre-committed decision rules, and the hypothesis → test → decision loop
- Track and report on North Star metrics (DAU/MAU, engagement depth) and key funnel metrics (D1/D3/D7/D14/D30 retention, onboarding %, HVA adoption rate)
- Prepare and present weekly business review learnings, coordinating inputs across Product, Analytics, GTM, and Research
- Automate learning loops and build dashboards that give the pod real-time visibility into experiment outcomes and funnel health
Must Have Criteria
- 4–8 years of experience in growth lifecycle roles
- Demonstrated experience optimising activation or retention funnels at a B2C product with 10M+ MAU in India
- Built or refined behavioural lifecycle models (stage classification, engagement cohorts)
- Run 50+ structured experiments with proper statistical rigour
- Hands-on experience with experimentation platforms: GrowthBook, Optimizely, or Statsig
- Hands-on experience with engagement tools: CleverTap, MoEngage, or Braze
- SQL-fluent
Nice to Have
- Experience with non-metro / vernacular audiences in India
- Prior experience at Swiggy, Dream11, or a comparable high-scale Indian consumer app
What We Offer
- Opportunity to build lifecycle growth systems for one of India's most ambitious consumer AI products
- High-ownership, startup-like execution within a large-scale distribution ecosystem
- Direct impact on metrics that matter—DAU/MAU, retention, HVA adoption—at 100M+ user scale
- Fast iteration loops, small pods, and strong cross-functional collaboration
- Competitive compensation with the backing of a large-scale ecosystem
Apply Now
Share your details below to apply for this job.
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