Growth Lead – Outbound
Application Form
Growth Lead – Outbound Application Form
Role: Consumer Lifecycle Manager – Outbound
Function: Growth / CRM / Lifecycle Marketing
Location: Mumbai / Bangalore
Type: Full-time
Compensation: Competitive compensation with meaningful upside in a high-growth, backed venture
Industry: Consumer AI
About Company
The company is building the AI layer for Bharat at India-scale. Backed by partnerships with global tech leaders like Meta and Google, it serves the entire Indian user base—across languages, contexts, and daily needs.
The platform is engineered from day one for 100M+ users and 1B-ready constraints on latency, cost, reliability, and safety. The company combines deep India-first AI capability with unmatched India-scale distribution.
The culture emphasises engineering excellence, strong collaboration, and tangible impact across sectors that matter to India.
Position Overview
As the Consumer Lifecycle Manager – Outbound, you will own the full outbound engagement stack—push, SMS, in-app, email, and WhatsApp—from infrastructure to execution. You will design and run lifecycle campaigns across onboarding, activation, re-engagement, and churn intervention, with a relentless focus on measurable, incremental impact. This is a high-ownership IC role at the intersection of growth, data, and product.
Role & Responsibilities
- Own all outbound channels end-to-end (push, SMS, in-app, email, WhatsApp) — build and maintain delivery infrastructure in CleverTap
- Design and execute lifecycle campaigns across every user stage: D1/D3/D5 onboarding nudges, activation prompts, re-engagement sequences, dormant win-back, and churn intervention
- Run continuous experimentation across channel × send time × content × tone × frequency × sequencing — maintain a live hypothesis backlog with at least one testable hypothesis per cycle
- Analyse every campaign post-execution: delivery funnel, incremental lifts vs. control group, opt-out rates — build a compounding campaign knowledge base
- Coordinate with vertical/category teams on nudge control, GTM on acquisition handoff and campaign calendar, and Tech on API integrations and reporting pipelines
- Drive personalisation (landing page, content) and automation (journeys, dynamic segments) into production — optimise push and SMS delivery per OEM and telecom circle
- Own GA readiness: regulatory template review, WhatsApp reach quality, delivery infrastructure reliability, and cost efficiency at scale
Must Have Criteria
- 4+ years of hands-on experience in CRM, lifecycle marketing, or growth marketing at a consumer internet company
- Direct, platform-level experience with CleverTap — building journeys, segments, campaigns, and dashboards (not just execution via an agency)
- Proven track record running A/B and multivariate experiments on outbound channels with documented incremental lift results
- Experience managing push notifications, SMS, and in-app messaging at scale (1M+ MAU product)
- Strong analytical skills — ability to independently build campaign performance reports, interpret delivery funnels, and derive actionable insights without dedicated analyst support
- Experience coordinating campaign execution across cross-functional teams (product, tech, GTM) with clear ownership and timelines
Nice to Have
- Experience with WhatsApp Business API campaigns — template management, opt-in flows, delivery optimisation
- Prior work at a fintech, super-app, or high-frequency consumer app where retention metrics were primary KPIs
- Familiarity with OEM-level push delivery constraints (Xiaomi, Samsung, OnePlus) and telecom circle-level SMS routing
- Experience setting up or migrating CRM infrastructure (e.g., onboarding CleverTap, building segment taxonomies from scratch)
- Exposure to regulatory compliance for outbound messaging (TRAI DLT, WhatsApp commerce policies)
What We Offer
- High-ownership IC role with direct impact on retention and reactivation metrics for a 100M+ user platform
- Work at the intersection of AI, consumer growth, and India-scale distribution — a genuinely rare combination
- Fast iteration loops — prototype to production in weeks, not quarters
- Collaborative, small-pod culture with strong engineering and product partners
- Competitive compensation with meaningful upside in a high-growth, backed venture
Apply Now
Share your details below to apply for this job.
Job Description
Role: Consumer Lifecycle Manager – Outbound
Function: Growth / CRM / Lifecycle Marketing
Location: Mumbai / Bangalore
Type: Full-time
Compensation: Competitive compensation with meaningful upside in a high-growth, backed venture
Industry: Consumer AI
About Company
The company is building the AI layer for Bharat at India-scale. Backed by partnerships with global tech leaders like Meta and Google, it serves the entire Indian user base—across languages, contexts, and daily needs.
The platform is engineered from day one for 100M+ users and 1B-ready constraints on latency, cost, reliability, and safety. The company combines deep India-first AI capability with unmatched India-scale distribution.
The culture emphasises engineering excellence, strong collaboration, and tangible impact across sectors that matter to India.
Position Overview
As the Consumer Lifecycle Manager – Outbound, you will own the full outbound engagement stack—push, SMS, in-app, email, and WhatsApp—from infrastructure to execution. You will design and run lifecycle campaigns across onboarding, activation, re-engagement, and churn intervention, with a relentless focus on measurable, incremental impact. This is a high-ownership IC role at the intersection of growth, data, and product.
Role & Responsibilities
- Own all outbound channels end-to-end (push, SMS, in-app, email, WhatsApp) — build and maintain delivery infrastructure in CleverTap
- Design and execute lifecycle campaigns across every user stage: D1/D3/D5 onboarding nudges, activation prompts, re-engagement sequences, dormant win-back, and churn intervention
- Run continuous experimentation across channel × send time × content × tone × frequency × sequencing — maintain a live hypothesis backlog with at least one testable hypothesis per cycle
- Analyse every campaign post-execution: delivery funnel, incremental lifts vs. control group, opt-out rates — build a compounding campaign knowledge base
- Coordinate with vertical/category teams on nudge control, GTM on acquisition handoff and campaign calendar, and Tech on API integrations and reporting pipelines
- Drive personalisation (landing page, content) and automation (journeys, dynamic segments) into production — optimise push and SMS delivery per OEM and telecom circle
- Own GA readiness: regulatory template review, WhatsApp reach quality, delivery infrastructure reliability, and cost efficiency at scale
Must Have Criteria
- 4+ years of hands-on experience in CRM, lifecycle marketing, or growth marketing at a consumer internet company
- Direct, platform-level experience with CleverTap — building journeys, segments, campaigns, and dashboards (not just execution via an agency)
- Proven track record running A/B and multivariate experiments on outbound channels with documented incremental lift results
- Experience managing push notifications, SMS, and in-app messaging at scale (1M+ MAU product)
- Strong analytical skills — ability to independently build campaign performance reports, interpret delivery funnels, and derive actionable insights without dedicated analyst support
- Experience coordinating campaign execution across cross-functional teams (product, tech, GTM) with clear ownership and timelines
Nice to Have
- Experience with WhatsApp Business API campaigns — template management, opt-in flows, delivery optimisation
- Prior work at a fintech, super-app, or high-frequency consumer app where retention metrics were primary KPIs
- Familiarity with OEM-level push delivery constraints (Xiaomi, Samsung, OnePlus) and telecom circle-level SMS routing
- Experience setting up or migrating CRM infrastructure (e.g., onboarding CleverTap, building segment taxonomies from scratch)
- Exposure to regulatory compliance for outbound messaging (TRAI DLT, WhatsApp commerce policies)
What We Offer
- High-ownership IC role with direct impact on retention and reactivation metrics for a 100M+ user platform
- Work at the intersection of AI, consumer growth, and India-scale distribution — a genuinely rare combination
- Fast iteration loops — prototype to production in weeks, not quarters
- Collaborative, small-pod culture with strong engineering and product partners
- Competitive compensation with meaningful upside in a high-growth, backed venture
Apply Now
Share your details below to apply for this job.
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