Role: Creator Marketing Lead

Function: Marketing

Location: Remote

Type: Full-time

Industry: SaaS, AI, Presentation Software

About Company

The company is an AI-powered presentation platform that transforms storytelling through interactive blocks. Used by hundreds of thousands of users and over 10,000 teams globally.

Backed by Accel and SquarePeg with $7.5M in seed funding. Recognized as #4 Product of the Year on Product Hunt with 85% of users saying they would be disappointed if the platform didn't exist.

Position Overview

Own creator partnerships end-to-end for an AI-native presentation platform. Design creator strategy, build global relationships, and turn creators into a repeatable, scalable acquisition channel across YouTube, LinkedIn, Instagram, and TikTok.

Role & Responsibilities

• Design and own the company's global creator strategy across YouTube, LinkedIn, Instagram, and TikTok
• Identify, onboard, and manage creators across all tiers - from niche productivity experts to massive design channels
• Build long-term, authentic creator partnerships, moving away from transactional one-off posts
• Own outreach, negotiation, contracting, timelines, and delivery end-to-end
• Develop sharp creative briefs that translate the company's value into native, high-performing content that audiences actually want to watch
• Turn creator partnerships into a durable, measurable GTM channel (not just a marketing experiment)
• Work closely with founders and the Growth team to align creators with product launches, new features, and core narratives
• Explore non-obvious partnerships: affiliates, rev-share models, co-created templates, and education-driven content
• Build systems for tracking performance: CAC, retention, assisted conversions, and brand lift
• Experiment aggressively with formats and creators, and double down on what works

Must Have Criteria

• 2-5+ years of experience in creator or influencer marketing, ideally for SaaS, B2B, developer tools, or prosumer products
• Hands-on experience running creator campaigns targeting US audiences
• Proven ability to take creator marketing from idea → execution → scale
• Strong intuition for internet culture, creators, and what actually converts
• Know the difference between a generic ad read and a compelling product integration
• Comfortable negotiating, managing budgets, and holding creators accountable to timelines and deliverables
• Clear written and verbal communication - you can brief creators and internal teams crisply and confidently

Nice to Have

• Experience working at an early-stage or fast-growing startup
• Experience building affiliate or rev-share creator programs from scratch
• Background working with tools for designers, developers, founders, or consultants